Stark EM — A new data collection platform for customer analytics and deeper engagement

Sports and entertainment operations make massive investments in luring their customers off the couch, only to lose track of them at the gate. Unlike bar coding, which shuts the customer data stream off upon the point of entry, Stark EM is a customized, automatic data collection program that uses RFID-enabled wristbands, tickets and credentials to streamline access control, while generating real-time updates on customer activity inside the venue.

With no line-of-sight restrictions or manual data entry requirements, Stark EM RFID-enabled wristbands, tickets and credentials automate your data tracking and eliminate user error. This frees your event personnel to offer a higher level of individual attention for better customer service, both at the VIP and patron levels.

Customized RFID integration

Your event management RFID solution begins with an on-site assessment of your operating environment and IT infrastructure. We review traffic patterns and the relative popularity of your amenities, looking for ways to improve your asset management and customer service, and making sure you have the real-time updates you need with placement of RFID interrogators and combinations of fixed and handheld RFID readers.

Stark EM integrates RFID credentials tracking with your IT infrastructure, combining our customized RFID software and hardware (you print and encode RFID credentials for VIPs and patrons with up to 96 bits of product information). These RFID credentials can tie into patron kiosks for social media integration, badge upgrades and increased event access — all with the convenience of self-service. These customized RFID credentials also work with credit cards to offer turn event tickets or bracelets into a digital wallet, working with credit cards to support prepayment, loyalty programs, upgrades and merchandising.