Enhanced VIP customer service for stronger corporate relationships
Track your VIPs, even when they're not
all under one roof
As the nation’s leading companies re-assess their corporate sponsorships, it makes sense to offer both targeted demographics and superior customer service. Stark EM gives you RFID’s key operational advantages over barcoding, along with the ability to track and analyze VIP and patron activity more effectively, for concierge-level customer service, upselling opportunities and stronger corporate relationships.
With no line-of-sight restrictions or manual data entry requirements, Stark EM automates your data tracking and eliminates user error. This frees your event personnel to offer a higher level of individual attention for better customer service, both at the VIP and patron levels.
Stark EM application advantages
Turnkey RFID integration with existing infrastructure
RFID automated people and asset tracking requires no personnel, has no line-of-sight restrictions or limit on read rates
96-bit RFID smart tags are read/writer (not read-only), for unique VIP ID and user-driven upgrades
Time stamps allow real-time tracking and data analysis
RFID solution triggers alerts for corporate relations representatives (tagged RFID badge or wrist band records gate entry and departure, hospitality tent and clubhouse entry and departure, as well as movement between amenities)
Real-time VIP/Patron automated data capture for tracking and analysis
Generates detailed VIP asset profiles for concierge-level customer service
Eliminates human error while supporting improved customer focus and upselling opportunities
Read-write RFID tags support:
Credit card promotions for loyalty programs, upgrades and merchandising
Automated upselling at patron kiosks
Prepayment options
No charges for tag updates or tech support
Customized turnkey RFID integration

Stark EM tracks VIPs automatically
for real-time updates
Your turnkey RFID event management solution begins with an on-site assessment and evaluation of your operating environment and IT infrastructure, reviewing traffic patterns, the relative popularity of your amenities and how our customized RFID software can improve your asset management and customer service. If your customer service representatives and corporate relations specialists spend too much time in non-value adding activity, or dealing with a lack of real-time updates, we can recommend placement of RFID interrogators and a combination of fixed and handheld computers.
Stark EM integrates RFID asset tracking and management with your IT infrastructure, combining our customized RFID software with hardware and smart tags (you print and encode tags for VIP and patron badges or wrist bands with up to 96 bits of product information). These RFID tags or wrist bands can tie into patron kiosks, to give badge upgrades and increased event access the convenience of self-service. Stark EM’s customized RFID tags work with credit cards to support prepayment and loyalty programs, upgrades and merchandising.
Database mining for program development and relationship building

Use your tournament data to build deeper, stronger VIP relationships
We configure your Stark EM solution for real-time RFID people tracking and the ability to segment your target markets more effectively. You can give prospective corporate sponsors much more detailed, accurate breakdowns of your event traffic, showing them how to leverage their brands more effectively, while making sure that your sponsors and their guests enjoy highly personalized attention before, during and after the event. Stark EM can generate detailed VIP asset profiles, for upselling and improved relationship management.
Give your visitors something to talk about

Stark EM integrates customers with social media and mobile apps, to help build brand consideration and preference within on-line communities, and raise your profile within your target markets.
For more information on how your turnkey Stark EM integration will improve the VIP event experience, support patron upgrades and increase customer satisfaction, contact us at 864.232.9773 or via email.
Stark EM is designed for
the following industries:
Golf tournaments
Car shows
Concerts
Trade shows
Stark EM News
Key system components
Your turnkey Stark EM solution may include the following elements:
Front-end assessment, process mapping, work scope definition and proprietary Stark FG software, including the 802.11b wireless communication protocol for wireless LAN
Fixed and handheld RFID computers—we use units from Citadel and other best-in-class, ruggedized handheld computers
RFID interrogators—we use hardware from Alien Technologies, Intermec and Motorola
Gen 2 RFID tags or wrist bands with Intermec antennae and Avery Dennison RFID inlays
Avery Dennison printer/encoder
Free RFID tag or wrist band updates and tech support
